Mod (modernist) is a subculture that originated in London, England in the late 1950s and peaked in the early to mid 1960s.
Significant elements of the mod subculture include fashion (often tailor-made suits), pop music, including African American soul, Jamaican ska, and British beat music and R&B and Italian motor scooters. The original mod scene was also associated with amphetamine-fuelled all-night dancing at clubs. From the mid to late 1960s onwards, the mass media often used the term mod in a wider sense to describe anything that was believed to be popular, fashionable or modern.
There was a mod revival in the United Kingdom in the late 1970s, which was followed by a mod revival in North America in the early 1980s, particularly in Southern California. Mods tended to prefer bands based on R&B like small faces, the kinks and The Who